Ever feel like you’re working harder than ever, but your business value just isn’t growing? I’ve been there, and it’s why I’m passionate about a valuation-first approach.
A few years back, a client of mine had built a successful business, hitting every revenue goal he set. But when it came time to sell, he discovered something heartbreaking: his company’s valuation was $35 million lower than expected. Why? He missed focusing on key valuation-driving metrics—like revenue concentration and churn rate.
The truth is, not all business growth is created equal. It’s easy to chase after revenue, but without aligning your strategy around the metrics that truly drive value, you could end up working longer and harder for less reward.
That’s why I’ve become such an advocate for what I call the Valuation-First Methodology. By pinpointing metrics like EBITDA, pipeline strength, and employee engagement, you can align your company’s operations in ways that naturally boost its value. This isn’t about piling on more work. It’s about working smarter, making sure every action moves you toward a more valuable—and sellable—business.
Think of it like a GPS for your company. Instead of wandering aimlessly and hoping to reach your destination, valuation-driving metrics give you clear guidance on which turns to take, and which potholes to avoid. It’s about creating freedom of choice, so when you’re ready to sell, retire, or pivot, you’re in the driver’s seat.
Shifting to a valuation-first mindset has transformed businesses I’ve worked with, giving owners clarity, direction, and, ultimately, a far greater payoff for their hard work. Don’t let your business story be about missed opportunities. Start focusing now on what truly builds value. Your future self will thank you.