Every business owner I’ve worked with dreams of growth, but sometimes growth alone isn’t enough. Let me tell you a quick story about a client who learned this the hard way.
He built an impressive company, hitting all his revenue targets year after year. He was thrilled—until he decided to sell. When it came time to cash in, he discovered his business was worth $35 million less than he expected. Why? Because he had overlooked a critical valuation-driving metric: concentration of revenue. Nearly half his revenue came from one customer, creating significant risk for potential buyers.
This isn’t an isolated case. Many owners chase growth without understanding the metrics that truly drive valuation. Metrics like churn rate, EBITDA, pipeline strength, employee engagement, and employee churn are crucial. They don’t just measure success—they determine your company’s real-world value.
The good news is, aligning your business around these valuation-driving metrics isn’t complicated. Start by identifying your key risks and opportunities. For example, if your revenue is too concentrated, diversify your customer base. If employee churn is high, invest in engagement initiatives. Small adjustments can lead to massive improvements in your company’s valuation.
Think of your business like a high-performance vehicle. Revenue growth might be the engine, but valuation-driving metrics are your dashboard, showing essential information to keep you on track. Ignore them, and you risk breaking down just before reaching your destination.
It’s about building smarter, not just bigger. Keep your eyes on the right metrics, and you’ll ensure that when you’re ready to exit, your business is valued at its true worth. After all, isn’t that the goal?